BARNABOX

(PACKAGING, ENTERTAINMENT)

ABOUT THE PROJECT

The youngest passengers have always been important to Icelandair. We were given the task of redesigning the in-flight entertainment for children—making it more environmentally friendly, cost-effective, and compact while, of course, keeping it fun. We put our heads together and created a magical world in a box—a meal box infused with the enchantment of Iceland’s hidden world. Spirits and elves intertwine with the Northern Lights and icelandic nature, allowing children to solve puzzles, play games, light up their world, and enjoy creative fun.

Client

Icelandair

Service

Packaging, entertainment

Sector

Airlines

Year

2024