VIRK

Our client, VIRK which is an organisation that focuses on strengthening the working capacity of individuals with health problems who aim for increased participation in the labor market. VIRK aimed to raise awareness on sexual harassment in the workplace and thus encourage companies to increase the knowledge and training of managers when it comes to inappropriate behavior and harassment. In our approach, we focused on the culture and complicity that belittles and silences those who demand change. The phrase "You can't do (or say) anything anymore" the phrase "Nothing is allowed anymore" emerged, leading us to use humor to challenge outdated beliefs that blame victims or dismiss their concerns. Our campaign included a TV commercial, audio Christmas cards sent to company leaders, and napkins featuring common inappropriate phrases in popular restaurants. We also created posters for high schools and universities across Iceland to foster awareness and discussion on the topic. The campaign won several national ad and design awards and an Effie nomination.