LIVERY - DESIGN MARCH

Art direction for a collaboration between Icelandair and Stúdíó Flétta. The collaboration began in 2024, when Icelandair's older uniforms were turned into beautiful bags. This year, the designers at Flétta, patched the materials together, quilted – a method imbued with respect for materials and their recycling. They cut up the clothing and sewed decorative cushions. The exhibition was presented at Hönnunarmars and the presentation was shaped in the spirit of the project. We arranged the cushions as if in a patchwork into a single whole in a giant airplane window. All graphics, from logos to motion design to environments, were based on references to textiles.